Lifting, firming and moisturising anti-ageing skincare for mature skins proven to tone and redefine facial contours. Fifty is the new 25! At 50, we’re more confident & self-assured - we also have Densitium! Recommended for 10 years by dermatologists, Densitium is a range of face firming anti-wrinkle skincare suitable for sensitive, mature skins. With proven results after three weeks, you're able to mature with confidence and feel fabulous in your 50-something skin!